Q2 has been an eventful quarter for the C3-R3 region, with a variety of activities that have further strengthened our brand across the region.
From the intimate and luxurious launch events for THE 7 and THE X7 in Singapore, to the new showroom launches in Vietnam and Guam, to the successful IIMS 2019 and launch of THE X5 in Indonesia, and finally the thrilling drive events for MINI customers and the launch of THE Z4 and THE 3 in the Philippines.
On the corporate sales front, we took a strategic approach to our shuttle strategy this quarter and became the Official Car Partner for three major events in the Lion City, providing BMW vehicles to transport event VIP’s, attending Ministers and special guests.
In order to improve dealer processes and skills for greater customer satisfaction, six dealerships throughout the region completed the 360° Retail Performance Consulting course.
Finally, for the first time, the AK-61 Regional Conference was held in Singapore, where we hosted AK-61 colleagues from the almost the entire C3-R3 region in order to identify unknown synergies across markets, strengthen existing relationships, and share best practices.
Every department across each of the markets is actively contributing to our ongoing goal to achieve the number one position in the C3-R3 region.
We look forward to working closely with our partners in the region to deliver a thrilling and successful Q3!